04 September 2015

MCR – August & September 2015

During August, September and October, the ATLP and its schools enjoyed a range of positive media coverage with regional and national (specialist) coverage, including 46 positive mentions and nearly £6,000 worth of advertising equivalent in the Royal Sutton Coldfield Observer alone.


Links are attached to all online versions of the stories, where applicable. Print copies are available from the press office. Approximate Advertising Value Equivalents are attached for the Royal Sutton Coldfield Observer, based on print values only. These figures are based on publications’ current average advertising page rates. This is the only publication we have hard copies of. We do not have the tools to assess AVEs for digital media coverage.

Social media coverage is not included in this report.

At the time of this report going to publication, we are expecting an article on Hill West’s international award and Stockland Green’s positive letter from the head of Ofsted, to appear in the Royal Sutton Coldfield Observer.

News releases issued by the press office

The following stories were issued on behalf of the ATLP and its schools.

  • GCSE success
  • Start of a new era
  • ATLP Welcomes Coleshill
  • Sally joins the Partnership
  • Four Oaks Community Fair
  • NLE appointments
  • Midland Brass Ensemble event at Arthur Terry
  • Marie and Charlie George trek follow-up
  • Mere Green expansion
  • Kristal’s deputyship
  • Life after Levels
  • Brookvale in city’s top 10 most sought after primary schools
  • Governor recruitment
  • Sir Michael Wilshaw commends Stockland Green’s ‘positive ethos’
  • You’re hired!

Media coverage


The Birmingham Mail (6 mentions, all stories tweeted)


Print reach: 95,634

Digital reach (monthly): 3,438,305

Full Page 340mm height x 265mm width, £1,200+vat

Half page – 170mm height x 265mm width, £630+vat

Quarter Page – 170mm height x 150.1mm width, £360+vat


  • A-Level results Coleshill and Arthur Terry


  • GCSE results Coleshill and Arthur Terry


  • Super’ head teacher Sir Chris Stone to lead schools in the Middle East


  • Brookvale Primary in city’s to 10 most sought after schools



The Royal Sutton Coldfield Observer (26 mentions including digital and print. Stories also tweeted. Print advertising value equivalent (AVE) £ 5800 approximately


Print reach:  94,570

Digital reach: 124,499

Approximate advertising Value Equivalent based on £700 for half a page

Twitter followers: 3,649

Full page Page size 330mm height x 260mm width


  • Awards night marks achievements of staff from seven schools (front page and photo) 130x 230mm AVE £450


  • Fund-raising boost 130×130 £300.


  • How Lorraine inspired mum and son to tackle mountainous challenge 160mm x230mm AVE £500


  • Pupils on patrol! Project to promote safe crossing wins national recognition 160mm x 260mm 1/2 page £700 AVE


  • A-Level results, Arthur Terry School 130mm x 55mm AVE £150


  • GCSE results, Arthur Terry School 130mmx 105mm AVE £200


  • GCSE results, Stockland Green School 130mm x 90mm AVE £175


  • Headteacher duo are ‘leaders of education’ 130mmx165mm (1/4 page) AVE £350


  • Heady charity mission raises mountain of funds for cause 165mm x 260mm (½ page) AVE £700


  • Close-knit school is looking to the future with expansion plans 160mm x 130mm AVE £320


  • Headteacher at Sutton Coldfield Schools trust steps down to take up Middle East role (and Tweeted) 260mm x165mm (1/2 page) AVE £700 Plus masthead


  • Headteachers to speak at schools open evening (digital only)


  • Don’t let the chance go by to enjoy Frozen-themed community fair 65mm x65mm AVE £80


  • Music evening is set to showcase pupils’ skills 165mm x 130mm AVE £300



  • Tribute group hope Bruno Mars song list will help cancer fund 185mm x 260mm AVE £800



  • Head had ability to inspire everyone (letter)
  • Andrew Mitchell MP’s letter praising Chris’ work


The Coleshill Post

  • Front page online GCSE results and A-Levels


The Gazette (Coleshill)

  • Record-breaking GCSE results


The Tamworth Herald, (print and online)

  • Coleshill’s GCSE results


Mums in the Know

  • Four Oaks Community Fair


  • Life After Levels



Sutton Coldfield Local

  • Community Concert



Schools Week, Movers and Shakers

  • Chris Stone


  • Sally Taylor and Kristal



The Tyburn Mail

  • School governors needed at Brookvale and Slade schools




Front page (online)

  • Stockland Green GCSE on the rise



Redditch Standard

  • Sally is interim chief


Missed opportunity

Schools Week