18 December 2015

MCR – November & December 2015

During November and December, the ATLP and its schools enjoyed a range of positive media coverage with national and regional broadcast, digital and print coverage, including 36 positive mentions and more than £4,500 worth of advertising equivalent in the Royal Sutton Coldfield Observer alone.

Links are attached to all online versions of the stories, where applicable. Print copies are available from the press office. Approximate Advertising Value Equivalents are attached for the Royal Sutton Coldfield Observer, based on print values only, as we have hard copies of this publication. These figures are based on publications’ current average advertising page rates.

Social media coverage is not included in this report: however, most news outlets, including ITV, Big Centre TV, Royal Sutton Coldfield Observer, Sutton Coldfield Local, also featured links to the stories on Twitter and Facebook.

News releases issued by the press office

The following stories were issued on behalf of the ATLP and its schools.

  • Sir Chris among royalty at Westminster Abbey
  • Slade pupils light up the classroom
  • Mere Green grows with the community (feature)
  • Green-fingered volunteers needed to lend a handy at Brookvale
  • Erdington pupils get on their bikes and ride
  • England rugby star and wasps create a buzz in school
  • MP celebrates success
  • Celebrating Unity in Diversity
  • Brookvale among country’s top schools for early reading
  • Future headteachers on course for success

Big Centre TV, evening news

2.3 million viewers, nationally

  • Lengthy story about the Unity in Diversity festival.

ITV News website

The Guardian newspaper

Interviewed Cathryn Mortimer regarding teacher training, but due to space limitations, the interview was not published this time.

The Birmingham Mail

Print reach: 95,634

Digital reach (monthly): 3,438,305

Full Page 340mm height x 265mm width, £1,200+vat

The Royal Sutton Coldfield Observer

16 mentions including digital and print. Print advertising value equivalent (AVE) £4,500 approximately

Print reach:  94,570

Digital reach: 124,499

Approximate advertising Value Equivalent based on £700 half page:

Full page size 330mm (h) x 260mm (w)

  • Dramatic turnaround for struggling secondary school

160mm (h) x 170mm (w) AVE £400 approx.

  • Open day for aspiring teachers

65mm x 90mm AVE £85 approx.

  • Sutton Coldfield students cross the chequered flag


  • Speedy students show off skills at ECO event

180mm (h) x 260mm (w) half page AVE £700 approx.

  • Fundraisers in Sutton Coldfield


  • Going dotty for Children in Need

70mm (h) x50mm (w) AVE £80 approx.

  • Nursery pupils learn about Diwali

Half page, AVE £700 approx.

  • Vibrant culture of the region is celebrated at school’s super festival

210mm (h) x 140mm (w) AVE £400 approx.

  • School safety

150 (h) x 130 (w) AVE £310 approx.

  • http://www.suttoncoldfieldobserver.co.uk/Sutton-Coldfield-school-pupils-receive-high/story-28313299-detail/story.html
  • New York next stop as Jessica follow dream of music career

Half page, AVE £700 approx.

  • School celebrates second national award for reading

190mm (h) x 160 (w) AVE £420 approx.

  • Education leaders pass test at popular training scheme

230 (h) x 180 (w) AVE £720 approx.

Sutton Coldfield Local

The Phoenix Newspaper

Circulation 800,000 (monthly)

The Tyburn Mail

Circulation 20,000 (per edition)

  • Can you help make a disused school allotment into an adventure playground?


Mums in the Know (all sites, nationwide)

The Coleshill Post

Circulation 10,000

  • Coleshill’s gold winners graduate


  • Growing together: Learning Partnership ATLP welcomes Coleshill School. 


  • Coleshill School: Sally Taylor joins ATLP as interim CEO


  • Coleshill Sixth Form Students #AIMING HIGH!

The Gazette

  • Business Studies and Chocolate!