22 November 2018

Excitement in store for pupils as Lidl hands unveil Lichfield’s newest supermarket

Scotch Orchard Primary School pupils are a cut above the rest! These super Lichfield children were VIPs for the day when they officially opened the city’s newest Lidl store this month.

A group of year 6 pupils had the honour of cutting the ribbon during the opening ceremony to launch the new supermarket on Eastern Avenue’s Imperial Retail Park.

The pupils, who were joined by Lichfield town crier, Ken Knowles, and members of Lidl’s store team, were also given a short tour of the site and the warehouse, along with a goody bag. In return, the creative children presented staff with artwork inspired by their new retail neighbour.

Picture perfect! Scotch Orchard pupils with their artwork at the opening

Headteacher Jo Bishop said:

“Scotch Orchard is a community school. We’re a short hop, skip and a jump away from the new Lidl store, so pupils were delighted to be asked to be the guests of honour at the opening ceremony. The children were excited and Lidl staff commented on their impeccable behaviour. Pupils also enjoyed finding out more about the store and the industry and meeting the leadership team. We are all invested in this community and being good neighbours is something that our children aspire to – we hope to work together again as part of this city’s exciting regeneration.”

Hear ye! Lichfield’s town crier, Ken Knowles, announcing the opening

Lidl UK’s regional head of property, Jeremy Lee, said: 

We would like to thank everyone who joined us to open our new store in Lichfield earlier this month. It was a fantastic occasion and we were thrilled to welcome Scotch Orchard Primary School to help with the ribbon cutting. We hope the pupils enjoyed their visit to the store and gained an insight into how we operate day to day.”

The new supermarket forms part of the company’s ongoing expansion and regeneration plans in the UK, which will see it open up to 50 new stores a year. The sales area of the supermarket has increased in size to 1,424m² and facilities include a bakery, customer toilets, baby changing and ample parking for both cars and bicycles. Twenty new jobs have also been created for the local community.